Booking.com is one of the well-known vacation booking platforms. I concentrated on the mobile app, redesigning its UI and adding small UX improvements where needed. My focus was on preserving the brand’s recognizable personality and color palette, ensuring the redesign kept the familiar Booking.com feel, but in an improved way.
About
Creating a fresh and improved redesign of the Booking.com app while maintaining its well-known color palette.
Developing a new palette would have been simple, but since the brand is already highly recognizable, I chose to keep its original colors and personality and focus on elevating the design, and visual harmony trough changes in the style system. I also made a slight color change on the logo in order to fit the new style.
The Mission
The Colors of Booking.com
The Vibe
Ocean Behind the Screen
The "Continue your search" Section
To illustrate the issues in the current design, I want to take a closer look at this section. In a booking app, images are a key driver, so enhancing the visibility of images was a top priority, along with improvements in typography and spacing.
Here are some of the issues I found:
The image-to-card proportion feels off
Missing white space between image and text
Fonts lack hierarchy
Image too small
The Golden Ratio
The new design encompasses a proportion of the golden ratio (1,618), bigger images and an improved typography.
