Newton Engineering
BRAND IDENTITY DESIGN - REBRANDIG
The New Face of Newton Engineering
Newton Engineering is a leading provider of mechanical design, mechanical analyses and a broad range of engineering products, which include production devices, automation, machines, mobile structures, packaging and electronic equipment enclosures.
While the company itself is very successful, their logo needed some touch ups. It was important to them that their new logo reflected their values as well as being very clean, clever and simple.
We looked closely at Newton Engieerings’ requirements and wishes to develop a logo that perfectly represents their new identity. We designed the logo with perspective grid to reflect the mathematical and structural nature of engineering. This design enabled us to ensure that the logo not only looks modern and appealing, but also underlines Newton Engineerings’ unique values.
Concept and Design
The motto of the Logo is very unique. Newton Engineering has chosen the magic square as the logo of their company because its solution is so elegant, simple and clever – exactly as we aspire to provide elegant, simple and clever solutions.
When choosing the motto they took into a characteristic of the magic square consideration – it is composed of nine squares, exactly the same as the symbol of the Supreme Court in Israel. Just like this august institution, also Newton Engineering make certain that they work according to standards of honesty, legality and fairness.
Having this in mind it was clear that we had to do a rebranding of the existing logo in order to keep representing all the important values of the company. The logo was then designed from nine cube, just like the previous one and also the former color palette was taken over in a slightly refreshed way.
